But there is a way to regain them.
You research the market. You conduct focus groups to measure desire. You design and test a prototype tailored explicitly to answer the needs of your customers. You name your product enticingly, package it alluringly and price it attractively. Then you build a Web site that displays it appealingly, with a design that highlights it attractively and copy that describes it reverently.
Yet sometime between the moment they arrive on your site and the moment they must commit by entering their credit card numbers, too many of your customers vanish. This is called Shopping Cart Abandonment.
Shopping Cart Abandonment is one of the biggest problems every E-commerce Website's management must overcome. Here's how:
FIRST: If customers are navigating your buying process up to the point of credit card submission, you should realize that it's unlikely your product is the problem. The problem is your customer's assessment of your site's level of Internet security as LOW.
SECOND: It is, therefore, advisable for you to secure solid trust assurance and security tools to diminish Shopping Cart Abandonment. This takes an SSL Certificate. But you shouldn't stop there. Since Shopping Cart Abandonment is about losing sales, doing everything you can to prevent buyer apprehension is the solution.
What IS that solution? It's the SSL Certificate's advanced big brother, the EV SSL Certificate. The EV SSL is a vast improvement over the typical cheap SSL Certificate. It comes with the renowned Green Address Bar that announces total trust, safety and ID security to every single customer who arrives on your site. It comes with trust marks you display on as many pages of your site as you deem advantageous. These are Interactive insignia that actually tell every customer whose mouse cursor glides over them that your company has taken steps to ensure the security of their credit card transaction. The EV SSL also comes with unlimited server licenses. And the best EV SSL Certificates even come with a built-in PCI (Hacker Vulnerability) Scanning and Compliance Service, 24/7 phone support and impressive warranties.
Today, E-commerce customers are picky about purchasing, skittish about security, and all too ready to weigh the benefits of items on multiple Websites before they buy. You need all the Shopping Cart Abandonment defeating help you can get. And a highest quality EV SSL Certificate is the best way to go.
So here's the tip of the day: Google EV SSL Certificates and find out more ASAP!