What Are SSL Certificates? Why Is It So Important For Every E-Merchant To Have Them?

The SSL cert is the simplest and fastest way for anyone who promotes the sale of goods or services online to protect customer transactions from conniving, credit card pilfering hackers and the malware they devise to help them in their sticky-fingered criminal endeavors. And this makes equipping your site with SSL Certificates vital. Because shopper apprehension of credit card stealing hackers is the No.1 reason why e-merchants lose sales! - Otherwise known as Shopping Cart Abandonment.

Top SSL Certificates give you quick online issuance, advanced encryption, 24/7 e-merchant support, and strong warranties. But most important of all, an SSL Certificate helps you create a secure e-business environment in which sales can proliferate. The best SSL Certificates are designed with a 2048 bit signature, and are recognized by 99.3% of all Internet Browsers. This helps maximizing the reach of your e-business.

Most top SSL Certificates also feature another safeguard called "Point-to-Verify Site Seal Technology." Point-to-Verify Site Seals, or trust marks, verify the steps you've taken to keep customer transactions secure. These steps are publicly displayed whenever a site visitor hovers their mouse cursor over a seal.

Now you know what an SSL Certificate is and how it will help you and your online business thrive. But one important question remains. Of the three most powerfully used SSL types, which one is right for you? Let's find out.

The most basic SSL Certificate you can deploy is the DV SSL

DV SSL stands for Domain Validation Secure Sockets Layer. When your Website employs a DV SSL, its Certificate Authority has confirmed that your site is owned by an individual with a specified and fully registered email address. Top DV SSL provide your Website with Interactive Trust Marks site visitors can hover over to read the actual authentication information the Certificate Authority offers.

An even more popular, basic SSL Certificate is the OV SSL:

OV SSL stands for Organization Validation Secure Sockets Layer. When an e-merchant chooses this more advanced basic SSL Certificate, his Certificate Authority has confirmed both that your Website is owned by an individual with a specific email address, and that your Website is linked to a fully registered brick and mortar address. Top OV SSL provide you with floating and anchored trust marks to display throughout your Website. These increase customer confidence because their interactive capacity allows your potential buyers to hover over or click on them to read the kind of authentication information about you, your Website and your company that is very reassuring.

The most advanced SSL Certificate is the EV SSL:

EV SSL stands for Extended Validation Secure Sockets Layer. And the technology built into an EV SSL definitely supplies your Website's customers with extended validation! The EV SSL validates the security and integrity of your site and the location and identity of your company. But that's not all. Once you purchase an EV SSL, two things happen as soon as an online shopper types your URL into their computer's address bar. FIRST; their address bar turns green, alerting them to the fact that yours is one of the most secure, high quality e-merchant sites on the Web. Then SECOND, their view of both your Home Page and the Site Pages that follow includes floating and anchored trust marks. These insignia announce that your customers' credit card transactions are fully protected and can not be hacked. Finally, top EV SSL are bundled with tools that scan your Website for malware. You are also provided with the PCI Scan Compliance Reports you must submit to banks and credit card companies quarterly. And, of course, the best EV SSL come from Certificate Authorities that provide impressive Warranties and 24/7 technical support services.

So now you know why you need SSL Certificates and all about the types there are to choose from. Want a tip? If you're an e-merchant attempting to make site sales without the help of SSL, you're doing your company, your customers and your bottom line a disservice. Look into getting the right SSL Certificate today.

COMODO provides the top EV SSL Certificates and ot Wildcard SSL

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The SSL Certificate and How Crucial It Is To Every E-Merchant

The SSL Certificate is the quickest and easiest way for anyone who sells goods or services online to protect customer transactions from dangerous, credit card pilfering hackers. One of the most prevalent problems on the Internet today.

Top SSL certs offer you fast online issuance, high level encryption, dedicated customer support and a strong warranty. In other words, an SSL Certificate will help you establish a highly safe and secure e-business environment that promotes increased sales, all within minutes. And, simultaneously, it will help greatly reduce the effects of a serious affliction that attacks every online business during tough economic times. Shopping Cart Abandonment.

The best SSL Certificates are designed with a 2048 bit signature because that is the most advanced technology available today. Top SSLs are recognized by 99.3% of all Internet Browsers, as well as the virtual entirety of the Internet visiting population. This means the 2048 bit signature does the best job of maximizing the reach of your business. And that's crucial, because converting a prospect on the Internet is all about making them feel safe, gaining their confidence and winning their trust. And reaching the greatest number of customers to convert.

You see, in today's highly competitive e-commerce world, building a sense of trust, safety and security in the minds of as many website visitors as possible is key to converting more of them to paying customers.

That's why most top SSL Certificates also feature another safeguard commonly referred to as 'point-to-verify' site seal technology. Point-to-Verify site seal technology shows your customers real-time verification of your website's security whenever a customer hovers his or her mouse cursor over the seal. It tells your customers about your company as well as the degree to which you ensure the security of their credit card transactions.

Most top SSLs also come with 24 / 7 technical support. As a valued customer, you should expect prompt telephone and email-based support for any questions you have during the application, installation and lifetime of your certificate's term.

Top SSL Certificates are not costly. In fact many first-time users begin by Googling Cheap SSL to find out more! And the purchase price of top SSLs often includes unlimited re-issuance, a 30 day no-questions-asked full refund, as well as unlimited server licenses.

So here's a tip: If you have a Website that sells anything that requires customers to engage in online credit card transactions, you owe it to the success of your online business to look into an SSL Certificate today.

Comodo SSL Certificates are the quickest and most cost effective way for any online businesses looking to protect customer transactions with high assurance SSL security.

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